Many of us are familiar with Lorde, the New Zealand-bred breakout singer who took over the charts with her powerful track “Royals”—landing her as the first solo female to top the Billboard’s Alternative songs chart in 17 years.
But Lorde isn’t the only woman to be making strides in dance music right now and women in the industry are tired of the raised eyebrows.
As a woman who works in the music industry, I know it isn't easy. But it shouldn’t be a shock to people that women are successful in the music industry. Some of the industry's top musicians, DJs, and producers are being managed by women—and a majority of the PR for all musicians are run by women.
To name a few, Anna Lunoe, a producer/DJ/singer from Australia just toured with The Weeknd and BANKS—playing sold out shows and making a huge Internet foot stomp when she released her new single “Breathe.” Nina Kraviz headlined and sold out at the popular night club Output in Brooklyn, New York. Even Gary Richards, founder of HARD music festival has released plans for an all-female DJ lineup.
A woman who is killing it is clearly not an anomaly, yet many successful female musicians feel they are still being treated like an exception to the rule.
In a New York Times article, DJ duo Nervo (Olivia Nervo) complained that promoters often expect a man when she is booked to perform. “We would arrive at the airport,” explained Nervo, “and someone would pick us up, and they would be like, ‘You’re Nervo?’”
Women in the music industry are doing what everyone else is doing, it shouldn’t be a surprise and they don’t want special treatment. But there are opportunities for women to help each other out.
One incredible example of an organization that was created specifically for women in the this industry is Women In Dance Music (WIDM). Founded by Taren Smith—a manager of multiple music producers in New York City—WIDM was created to connect women in music, help promote and share contacts, and assist those in the industry by providing support for each other.
There are so many accomplished female musicians out there making music and breaking into the music industry. Let's stop being amazed and handing out gold stars, and start supporting women—not because they are women, but because we love their music.
( Photo by Rodrigo Favera)