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Estethica: Ethical London Fashion That Makes a Difference

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London is a step ahead when it comes to trends, especially on the ethical fashion front. Estethica, the British Fashion Council’s initiative to promote ethical and sustainable fashion, is one of the highlights of the London Fashion Week Exhibition at Somerset House.

The 13th season of Estethica showcased designers from around the world, chosen for their design excellence, and their commitment to sustainable practices which include: fair trade and ethical production, the use of organic fibers, or the use of up-cycled or recycled fabrics or other materials. I was taken with both Ada Zanditon and Jerome Lorico's collections―here are two standout sustainable designers worth keeping your eyes on!

Ada Zanditon

After working with designers such as Alexander McQueen and Gareth Pugh, Ada Zanditon  founded her rapidly growing eponymous womenswear and jewelry line. Highlights from her Spring 2013 womenswear line include stunning, sweeping gowns influenced by Indian bridalwear. Zanditon’s clothes are ones that women want to wear—especially as they're made in London from silks, bamboos, and organic cottons, and are printed with inks free of azo compounds—chemical pigments that have been linked with skin cancer.


(Ada Zanditon Spring 2013)


( Ada Zanditon jewelry made from recycled furniture scraps)

Jerome Lorico

I was also drawn to Philippines-based designer Jerome Lorico’s structured knits. He uses a hybrid fabric of 70 percent cotton and 30 percent pineapple fiber, which he’s developing for wider use by the fashion industry. The color palette utilizes the natural golden color of the pineapple fiber, and the look is modern and minimalist with striking accents made from recycled plastic fishing line. Lorico’s dresses are clearly for women who want to be cool and comfortable, while reducing their eco footprint, too.


(Jerome Lorico’s Spring 2013)

In an era of fast fashion and constantly evolving trends, Estethica reminds us to think about the effects of fashion on the environment—and applauds those designers who are changing our world for the better.

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Samantha Sault

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Samantha Sault is a writer in Washington, D.C. Her work has recently appeared in The Weekly Standard, The Washington Times, and Washington Life, and can be found at