Like so many things in NYC, Verily was born over a gathering of friends for brunch. We ended up on the topic of women’s magazines – in particular, how most of them didn’t seem to reflect our lives or our philosophies as women. Here was a diverse group hailing from all over the country and working in everything from fashion to medicine to philanthropy. We had gone through the learning curve of our first jobs, navigated life in a new city, and been on more first dates than many of us would like to admit. If this group of modern women were all feeling overlooked, surely others must feel the same way?
Research would indicate so. In their paper The Paradox of Declining Female Happiness, researchers Betsey Stevenson and Justin Wolfers at the University of Pennsylvania’s Wharton School found that “women’s happiness has fallen both absolutely and relative to men’s in a pervasive way.” In Dove’s 2004 study, The Real Truth About Beauty, Dr. Susie Orbach notes, “When it comes to strictly physical attributes, the images of manufactured femininity are rejected as being too narrow, as inauthentic and as insufficient.”
So we set out to create a real alternative for modern women. What started as Kara & Janet meeting over coffee in their East Village apartment quickly grew to connecting with Mary Rose, Ashley, and Krizia to plan out and create the first issue. We have been so fortunate to work with dozens of talented people, from writers to photographers and stylists, to all the amazing women who have shared their perspectives with us. We look forward to growing with all of you and look forward to engaging in conversation on what it means to be authentic women in the 21st century.