Verily is a new kind of women’s magazine: one that celebrates the best of who you are. We feature fashion that is worthy of the woman, relationship articles that go beyond sex tips, and strong cultural and lifestyle journalism. Verily is the modern woman’s go-to guide on how to lead a fulfilling, integrated life.
All women desire to be beautiful and alluring. Fashion can serve as an expression of that desire or it has the ability to betray a woman’s true worth. Verily will showcase current fashion trends – from street style to runway – for truly inspirational, wearable looks that complement women and enhance their dignity rather than compromise it.
Women have made great strides in achieving educational and career advancement. Yet in their personal lives, many young women still face confusion as they navigate their relationships with friends, colleagues, family members, or romantic interests. Verily will combine empirical research, real stories, and a best-friend mentality for a holistic and positive vision of relationships to which women can aspire.
From being effective at the office to making a house a home, running a marathon, or giving back to the community, what a woman does in her day-to-day life contributes deeply to her sense of who she is. Verily will offer fun, thoughtful articles to inform and inspire the woman who desires to set her own agenda for personal success without shunning her uniquely feminine gifts in order to get there.
No one is an island unto themselves – we are all engaged in the world and participate in shaping the culture. Verily will provide distinctive essays, reports, and profile pieces that highlight empowering stories of real women in the world. With attention to good writing and bold investigating, this section will feature articles on today’s most important issues.
OUR PHOTOSHOP POLICY
Whereas other magazines photoshop to achieve the “ideal” body type or leave a maximum of three wrinkles, we never alter the body or face structure of our models with Photoshop. We firmly believe that the unique features of women — be it crows feet, freckles, or a less-than-rock-hard body — contribute to their beauty and therefore don’t need to be removed or changed.
HOW IT ALL BEGAN: OUR STORY
Like so many great ideas, Verily was conceived over a gathering of friends for brunch in NYC. Our conversation turned to the topic of women’s magazines–more specifically– how most of them fail to reflect our lives or our philosophies as women. We were a diverse group of women, hailing from all over the country and working in professions as varying as fashion, medicine, and philanthropy. We had gone through the learning curve of our first jobs, navigated life in a new city, and been on more first dates than many of us would like to admit. If this group of modern women were all feeling overlooked, surely others must feel the same way?
Research would indicate so. In their paper The Paradox of Declining Female Happiness, researchers Betsey Stevenson and Justin Wolfers at the University of Pennsylvania’s Wharton School found that “women’s happiness has fallen both absolutely and relative to men’s in a pervasive way.” In Dove’s 2004 study, The Real Truth About Beauty, Dr. Susie Orbach notes, “When it comes to strictly physical attributes, the images of manufactured femininity are rejected as being too narrow, as inauthentic and as insufficient.” It seems that despite being more educated, influential, and affluent than ever before, the modern narrative about women – what we should look like, how we should date, how to be successful, what should make us happy – can ring hollow.
So Verily is starting a new conversation – one for those who want a fresh take on life; an honest message that relates to their experiences which is uplifting, affirming, and true. Verily began with Kara and Janet meeting over coffee in their East Village apartment, but quickly grew to include Mary Rose, Ashley, Krizia, Jane, and Monica. We have been so fortunate to work with dozens of talented people, from writers to photographers and stylists, to all the amazing women who have shared their perspectives with us. We look forward to growing with all of you and look forward to engaging in conversation on what it means to be authentic women in the 21st century.